About The Client
Wealth Legacy Institute is a nationally recognized independent wealth management firm in Denver, CO. They offer an integrated, principle-centered, values-based approach to wealth management. WLI is committed to helping clients reach their financial goals.
I was hired by WLI to re-imagine their brand. We worked to slim down their website and let loose a fresh look. In addition, we developed a global design language resulting in an updated brand that appeals to modern times, while staying true to the company’s roots.
A Fresh Start
We developed an approach aimed to tone down the meat of the site to a few digestible pages. We built a blog system, and staged the content we removed for future articles. This allowed WLI to keep their blog from getting stale.
Simplicity is Simple.
Our design approach explored an open, approachable layout anchored by a professional and confidant palette.
A Quick Overview
Because we stripped out so much, we were able to give each page a refined look and feel. We allowed viewers to quickly connect with the story of the company.
We evolved our new design language into print documentation. Then we developed a style guide for future use.
"We Found Our Voice"