About the project
Mianzi started as a bamboo bike company focused on clean production of their products. As they evolved, they moved toward production of sustainable bike frames at an affordable price. They required a new face for their company. This project has a special place in my heart, as it required a lot of effort to get the logo just right.
The word mianzi translates to “face” and “bamboo”. I was tasked with designing a mark that communicated the name of the company as it related to their mission.
Narrowing it down
Working closely together, we reviewed many initial options. Finding the right balance of community, humanity and great products was critical.
We arrived at a mark that communicated unity and strength through recognizable cycling imagery.
“Thank you for bringing our company to life!”